Danish mother seeking
This viral ad campaign went around the world in a matter of days. The video is flanked by a private email address and a private homepage to support the story of the danish mother seeking the father of her son.
After having over 800.000 views on YouTube the real sender of the viral video campaign steps forward. It turns out to be the official danish tourist information, who’s responsible for the campaign, called Visit Denmark
Even though the campaign may not be the best campaign for modern danish women, the campaign have proven very effective putting Denmark on the YouTube-map…
“Karen” is actually a danish actress who has been seen in both other commercials but is also about to star in a new danish TV series. This must also be great for her career 
The advertising agency who made the video is satisfied: “It is the most successful viral advertising ever. We have gotten through the media noise. And it has cost the same as a 30-second advertising spots that will appear a few times on TV2, “says Peter Helstrup from the advertising firm of Gray, who has made campaign.
Microsoft’s clever viral video campaign
Microsoft in Germany made a great hidden videocampaign for their product “Office Project 2007″
The clever thing about this campaign is that when it’s viewed on YouTube the viewer is not sure if it’s a home video or not, and that’s what makes it interesting in the first place. They maintain the suspense very well by keeing the home video-style untill the very end of the video. And not even here does Microsoft unveil them selves as the sender of the video. Instead the link to www.megaswoosh.com which redirects to Microsoft.com – Very clever way of getting the users to re-visit their homepage
Being viral, without knowing it
This video is quite special. It’s among one of the most viewed videos on YouTube with it’s 62.000.000 views. When the user uploaded the video, he almost certainly did not know, that it would gain that many views.
This is one of the main powers of YouTube, you have only one shot to make your video. If you video becomes a success it’s now possible to edit it or add a sponsor message to the video to make profit on it.
But as you see in this video, it’s possible to edit the info text, and this user has obviously made a deal with GuitarMasterPro, since he’s giving them full credit for his guitar-skills Nice touch, “guitar90″.
One more thing: Some people think that Canon, the camera and printer-company, payed to get their name in the beginning of the video, but I have to disappoint you… Canon is just the style of the song